Through the brand’s addition, Playmaker is looking to strengthen its US presence, where it claims to have already made inroads with both English-speaking and Hispanic sports fans.

The Sports Drop provides both collegiate and pro sports coverage, including Major League Baseball (MLB), the National Football League (NFL) and National Basketball Association (NBA). On average, it generates over 30 million monthly page views, 200 million monthly ad impressions and will add more than three million monthly users to Playmaker’s North American audience.

“Adding The Sports Drop to Playmaker’s portfolio aligns with our thematic growth strategy of acquiring brands that add new skill sets to our team and create new opportunities for our business,” said Jordan Gnat, Playmaker CEO.

“The Sports Drop’s following of highly engaged and attentive sports fans will complement our existing brands that have a US presence.”

The Sports Drop’s Founder, Mike Bellom, has joined Playmaker’s senior leadership team as Head of Paid Media. Bellom expressed his enthusiasm for this deal, commenting: “I am extremely proud to be joining the Playmaker family.

“The Sports Drop is already one of the most visited sports sites in the US and by combining forces with Playmaker, we will be able to invest more resources in the creation and distribution of high-quality content that our loyal community of sports fans deserve.

“In my role as Head of Paid Media, I look forward to working alongside some of the most talented individuals in the digital sports media space to grow Playmaker’s already robust network of highly successful digital properties.”