Through this deal, Rainmaker, an affiliate programme based in Cyprus, will gain access to GiG Comply and its various features designed to facilitate compliance with different markets’ requirements.

Comply can be tailored, claimed GiG, to cover market-specific legislation and advertising standards “allowing operators to ensure that affiliates are aligned with their brand and responsible gaming requirements.”

GiG called Comply a “self-serve solution” that scans webpages for content, including iGaming “code red” words and links.

“We are excited to have added Rainmaker to our growing list of partners for GiG Comply and look forward to supporting them with their marketing compliance strategy,” said Jonas Warrer, Chief Marketing Officer and MD of GiG Media.

“Our automated marketing and compliance technology will help Rainmaker to strengthen their affiliate marketing compliance, while ensuring that they remain in control of all their affiliate marketing, and comply with responsible gaming conditions.”

Likewise, Nataliia Golik, Chief Operating Officer at Rainmaker, commented: “Compliance is one of our top priorities when it comes to advertising our brands and we are conscious of the great effort we should dedicate to it.

“We are happy to have found in GiG Comply a strategic partner to assist us on this important part of the business as we trust that the experience and expertise they have acquired in the iGaming industry will be highly beneficial.

“We are looking forward to making the most of the tool and all the features available.”