Under their deal, OlyBet has become an official partner of the Iberian team, covering the Baltic region. This includes Estonia, Latvia and Lithuania.

The sports betting brand will look to offer Real Betis fans in the region new ways of engaging with the club, via live broadcasts and games, local events and social media.

Through its OlyBet TV platform, the operator claims to “offer a new form of participation for sports fans” that combines “sports entertainment and news.”

Corey Plummer, Chairman and CEO of Olympic Entertainment Group and OlyBet Group, applauded Real Betis for recently winning the Copa del Rey trophy and lauded the club’s reputation.

“Congratulations to the winners of the Copa del Rey trophy,” said Plummer. “Real Betis is a great team with a long history and ambitions for the future.”

He went on to add that OlyBet’s recent partnerships with international sports brands and personalities, such as AC Fiorentina, Croatian footballer Luka Modri and now, Real Betis, “have laid a solid foundation for OlyBet's brand positioning and growth in Europe.”

Real Betis is based in Seville and competes in Spain’s tier-one football division, La Liga. The club’s home ground is the Estadio Benito Villamarín.

Ramón Alarcón, General Business Manager at Real Betis, said: “Partnering with OlyBet, the top sports betting brand in the region, provides a larger scale of digital platforms to engage fans and players and develop professional football as a great sports show.”