Through the agreement, the operator will get exclusivity of AC Milan IP usage in the region, as well as brand visibility on the stadium’s perimeter LEDs and on the club’s official website and app.

Additionally, the partnership includes the creation of an editorial calendar filled with exclusive content, designed to engage Latin American fans and bring them closer to the iconic Italian club.

“The exclusive partnership with AC Milan in Latam strengthens our expansion drive in the region and allows us to broaden our content offering and collaborate with an innovation-oriented club,” said Betsson Group Commercial Director for South America Andrea Rossi.

“Our shared goal is to offer a more modern and engaging storytelling of sports, creating high-quality entertainment for the Rossoneri fans in South America.”

Milan, which recently won the 2021/22 Serie A, noted that the essence of the partnership with Betsson is built on a mutual passion for football and the positive value it has on Latam. Milan added that the partnership consolidates its presence into an historically important market for the club.

AC Milan Chief Revenue Officer Casper Stylsvig commented: “Joining hands with Betsson helps us move closer to our local fanbase of over 75 million people. Latin America is a very special market for AC Milan and one where we truly feel the passion for the Rossoneri colours, so we could not be more excited to kick off this partnership.”