This venture will see Gambit’s platform introduced to Gamelancer’s over 28-million strong audience across TikTok, Snapchat and Instagram.

Launched in 2019, Gambit is a regulator-approved customer network that effectively converts brand rewards points into “risk-free play for online gaming and sports betting.” Essentially, it looks to gamify rewards programmes.

Gamelancer, meanwhile, is a so-called “social gaming network” that primarily focuses on video game content targeting Gen Z. By partnering with Gamelancer, Gambit is likely looking to capture a new, younger audience for its unique iGaming and sports betting offer.

Under this deal, Gambit has been added as a “flagship partner” for Gamelancer’s loyalty and rewards marketplace, Rewarded.

“Gambit’s Loyalty Gaming model is designed to enhance all forms of user promotions and incentives,” remarked Richard Pistilli, Gambit’s Founder and CEO.

“With Gamelancer, we can now offer their massive audience a new way to redeem Gamelancer points for our free sports betting and iGaming experience.”

Meanwhile, Mike Cotton, Gamelancer President and Chief Operating Officer, said: “Gamelancer is thrilled to add Gambit as a flagship partner to Rewarded, our loyalty and rewards marketplace.

“Gambit is an industry leader in the development of consumer rewards programmes that enable users to play free games and win real cash prizes.

“Gamelancer’s unparalleled social media reach within the Gen Z gaming community will augment this exciting venture and add a world-class loyalty and rewards operator to our ever-expanding offerings to our fans.”