These new additions to the DraftKings programming schedule will work to further augment the range and scope of the company’s content portfolio. Select programmes will be available on YouTube and in podcast form.

‘Shutdown Fullcast’ is a relaunch of the flagship college football show and will be hosted by Spencer Hall, Holly Anderson, Jason Kirk and Ryan Nanni.

‘Too Many Men’ is currently live with hosts Alison Lukan, Sara Civian and Shayna Goldman, who provide expert hockey insight and analysis.

‘The Cooligans’ will focus on soccer with a humorous twist, featuring comedians Alexis Guerreros and Christian Polanco, as they look at both the domestic and international game.

‘DNF’ (Did Not Finish), an F1 program, will feature Meadowlark’s Jessica Smetana and Spencer Hall. Providing updates and analysis on all things F1, the show will also be available as a podcast.

Stacie McCollum, VP Programming at DraftKings, said of the announcement: “In just over a year, DraftKings has significantly grown its media portfolio. With Meadowlark as a content partner, we are well-positioned to continue to add more new shows to our growing line-up of original programming for fans interested in authentic voices and a modern take on the sports conversation.”

Through their partnership agreement, Meadowlark creates and delivers a range of audio and video content to DraftKings, and together the companies have produced shows including The Dan Le Batard Show, Basketball Illuminati and Underdogs.

Speaking on the success of the partnership, Meadowlark COO Bimal Kapadia said: “With DraftKings, we continue to develop a dynamic talent network with the most diverse voices across sports and beyond – voices that reflect the changing demographic. When you combine that with new formats – it's very exciting.”