Together they will launch a full-service audio production network, the Omaha Audio Network, and develop new digital as well as live event series.

Launching later this year, the Omaha Audio Network will produce podcasts featuring various sports personalities, to be made available on multiple platforms.

Manning and Omaha Productions will also serve as Executive Producers for “a variety of new digital series” for the Caesars Entertainment, Caesars Sportsbook and Omaha social media channels.

This will include content from Caesars Sportsbook brand ambassador and sports media personality Kenny Mayne, former All-American basketball player Rachel DeMita and entrepreneur, as well as Peyton Manning’s older brother, Cooper Manning.

Peyton Manning commented: “All of us at Omaha are excited to expand the relationship and have Omaha create compelling original content in partnership with our teammates at Caesars. Caesars has already proven to be a great partner on the projects we have done together.”

In addition to digital content, Caesars and Omaha will create a live event series for members of the operator’s loyalty programme, Caesars Rewards.

Members will have opportunities to meet Omaha content creators and the Mannings at select Caesars locations.

“This is not a sponsorship; it’s a strategic partnership,” said Sharon Otterman, Chief Marketing Officer at Caesars Digital.

“We'll collaborate with Peyton and Omaha to conceptualise, create and produce unique content in a way that only two leaders in the sports and entertainment space can.

“We look forward to the rollout of the Omaha Audio Network presented by Caesars Sportsbook, putting together unforgettable event experiences and crafting engaging must-see content for our customers.”