Citing Sherman’s 20-plus years of experience across various industries, including an over 14-year tenure with 888 Holdings, the Israeli businessman has been chosen to lead the group following a “review of strategic alternatives” by Bragg’s Board of Directors.

Sherman’s most recent position prior to joining Bragg was as 888’s Head of US, directing the company’s American business.

In this role, he spearheaded a 15-year joint venture allowing 888 to use the Sports Illustrated brand in the US, and oversaw the formation of partnerships with Caesars Entertainment and the Delaware Lottery, among other accomplishments.

Sherman’s US experience in particular is likely what appealed to Bragg given the group’s recent acquisition of Spin Games and plans for future American expansion.

Godfrey, Chairman of the group’s Board of Directors and CEO, until Sherman takes over on 1 July, said: “We’re delighted to welcome Yaniv Sherman to Bragg Gaming Group as our new Chief Executive Officer.

“His extensive industry experience and strong record of success, including many years of senior management leadership and accomplishments for a leading global iGaming operator, makes him ideally suited to lead the company’s ongoing execution of our successful growth initiatives.”

Sherman’s appointment follows a lengthy period where the group lacked a permanent CEO. After being appointed Chief Executive in May 2021, Richard Carter stepped down roughly six months later amid what Bragg called “a strategic review of the overall company.”

“I am honored and excited to join Bragg’s strong and deep leadership team and help drive the company’s ongoing growth,” added Sherman.

“Bragg’s business momentum reflects consistent execution on its strategic growth initiatives, including its successful entry into new European regulated iGaming markets since the beginning of 2021.”