BetBlocker provides free software that allows users to set customisable gaming restrictions across all devices. The software covers a vast network of operators, including unlicensed merchants, across a wide range of jurisdictions.

Users can set personalised parameters, such as restriction lengths ranging from days to years, as well as restricting play on specific days of the week.

Chrissy Thurmond, Senior Director of Responsible Gaming at DraftKings, said: “BetBlocker’s contributions to safer play are commendable, and DraftKings is pleased to team up with this enterprising and disruptive not-for-profit that is advancing responsible gaming in a comprehensive and consumer-friendly way.”

While the software is currently available worldwide, this new partnership with DraftKings will increase the technology’s influence across the US and Canada.

Pedro Romero, Chief of Safer Gambling Partnerships at BetBlocker, said: “BetBlocker is thrilled to have the support of sports betting and gaming industry giant, DraftKings, to extend our software outside of the UK and Europe, to players in the United State and Canada.

"We’ve been impressed with DraftKings’ leadership in responsible gaming and we are grateful for their collaboration and financial support as we look to expand awareness of safer play technology.”

DraftKings has expressed a commitment to responsible gaming, and has implemented the S.E.R.V.E.S (Service, Equity, Responsible Gaming, Vitality, Entrepreneurship, and Sports) programme to incorporate a responsible gaming ethos into the brand.

The company promotes safer play through partnerships with charities such as BetBlocker, and makes use of evidence-based research to train and educate staff.