As noted by Enteractive, the sponsorship highlights its expansion to the US market in 2022, and marks the launch of its US-specific reactivation team.

The company also touched on the synergy between Enteractive and the Phoenix Malta American football team, which includes the company’s USA Team Leader Maurice Hancock, as well as three other employees across the group’s call agents teams.

“As big fans of American sports, Enteractive is proud to sponsor the event and the team”, said Enteractive CEO and Founder Mikael Hansson. “The US is such an important market for us, and we’re looking forward to opening our first Enteractive USA office in Miami later in 2022.

“Our new US reactivation team is up and running at our Malta HQ, and we’ll have boots on the ground in the States by the end of the year, looking after the retention needs of the many operators speculating on success as the gold rush continues!”

The inaugural Enteractive Bowl will kick off on 25 June 2022 at the Charles Abela Stadium in Mosta, with Phoenix Malta coming up against Bulgarian champions Sofia Knights. The match will feature a half-time and end-game show.

Phoenix Malta AFT Head Coach Domenico Barbuzza commented: “It’s great to have Enteractive as our main sponsors. They are committed to supporting the growth of this new sporting vertical for Malta, which we expect to be immensely popular with local Maltese sports fans.”