The campaign’s signature ad takes viewers “through the world at play that is Mohegan Sun,” answering the questions “Who’s in for Mohegan?” and “Why?” in a bid to show how guests at the venue feel.

The ad, which was created by advertising, design and digital agency TAXI in close coordination with Mohegan Sun’s marketing communications team led by George Galinsky and Lindsay Bollenbach, will air locally and regionally. This included a recent spot in the Northeast at the beginning of an NBA Finals match between the Celtic and the Warriors on ABC, and during the NHL’s Stanley Cup Finals on ESPN.

“The new “All in for Mohegan” ad campaign is a perfect representation of what our guests feel at, and about Mohegan Sun,” said Mohegan Sun President and General Manager Jeff Hamilton.

“We are home to endless entertainment options, incredible dining, world-class lounges and nightlife, thrilling casinos and the friendliest guest service anywhere, all pointing in the same direction, which is to have the ‘best time ever’ at Mohegan Sun.”

Campaign ads will also launch regionally beyond Connecticut, including in Rhode Island, New York City, Long Island, and Boston among others.

Mohegan SVP Marketing Communications George Galinsky commented: “The new campaign is authentic. It’s welcoming. It’s real. It helps viewers start to feel what it is really like at Mohegan Sun and why it is so different from every other hospitality or travel destination out there.

"The message is: everyone's invited to experience hospitality Mohegan style. Whether you are 25 or 95, an avid gamer or not – Mohegan Sun has the unique ability to take a good experience and transform it into a great, unforgettable event. This new campaign does a great job of capturing that spirit for us.”