In a statement on the site, Hollreiser noted that the poker industry is currently entering a new surge in global poker interest, with changes on Poker.Org - such as a new brand and logo - representing his mission to speak for the independent voice and passion of poker players.

“Poker.Org is now owned and operated by Triple Barrel Media Limited,” said Hollreiser. “I am the Founder and CEO of Triple Barrel Media, and I spent a decade on the executive management team of PokerStars during many of its glory days.

“I created Triple Barrel Media because I believe poker’s best days are coming and that a new, independent modern media company can help shape that future and provide an authentic platform for the voice of the more than 100 million poker players worldwide.”

Hollreiser is currently building executive and editorial teams in a bid to improve the site, with Triple Barrel Media’s new management team including renowned branding expert Chris Herd, who will serve as Creative Director. He was Global Creative Director of PokerStars for 12 years.

Dave Woods meanwhile has joined the team as Content & Commercial Director, with the experienced media executive having spent over a decade at Dennis Publishing, where he launched and edited the PokerPlayer magazine.

The new editorial team will include veteran poker journalists Haley Hintze and Jon Pill, along with long-serving PokerStars content creators Lee Jones and Simon Young. A new Editor is expected to be announced shortly.

Hollreiser added: “We want poker media to be different. We want to represent your voice, share your excitement for poker’s highs and lows, and help you literally and figuratively find your game. Poker has given us so much, and part of Poker.Org’s mission is to give back to the game and to you, the players that make it so popular.

“Most poker players will tell you that the triple barrel bluff is the edgiest, coolest move in the game, and to pull it off takes bravery and brains in equal measure. That’s why I’m bringing together smart and fearless people to help shape our future. Our company, staff and brand personality will embody the spirit of triple barrelling in everything we do.”