The Flutter-owned brand is clear to go live in Ontario after being granted full registration to operate in the province by the Alcohol and Gaming Commission of Ontario (AGCO).

While this comes comparatively late, given that Ontario launched regulated iGaming in early April, PokerStars’ debut is perhaps more meaningful than most.

The first ever hand of PokerStars was played in Ontario over two decades ago, and the significance of its launch post-regulation was not lost on Tom Warren, the brand’s Managing Director of Marketing.

“In many respects Ontario is our home market, given the first ever hand of PokerStars was played here over 20 years ago, so we are thrilled about the new regulated environment within which our players can play,” said Warren.

“A lot has changed in that time, but our commitment to offering our players the most epic and thrilling experience in the market hasn’t – and we can’t wait to get started.”

The registration allows PokerStars to offer its products to Ontarians, covering poker, casino and sport, while presenting a localised schedule and offering.

Moreover, the brand will host a special series to mark the launch of its local platform. The Ontario Platinum Series will be available exclusively for customers in the province between 10-18 July, offering a $5m guaranteed prize pool.

And looking even further ahead, PokerStars teased other events and experiences, including a weekly tournament, the New Sunday Majors, that boasts a $100,000 guaranteed prize pool.

The brand’s rewards programme will also give players double rewards throughout July and August.