Hammon has served for close to five years as Relax Gaming’s CPO, and his move into the top job will be the latest step in an over decade-long career in iGaming.

Before joining the company in 2018, the industry veteran served as CPO for supplier NetEnt, a role he held from 2011 until his move to Relax.

Maijala, meanwhile, has been CEO since November 2019, and will remain with Relax until the end of 2022 to support Hammon’s transition to the top job.

“We’re absolutely delighted to announce Simon Hammon as Relax Gaming’s newest Chief Executive Officer,” said Chairman of the Board, Patrik Österåker, commenting on Hammon’s appointment.

“Relax is continuing steadfast on its journey to claim an ever-larger footprint in the gambling industry, and we believe Simon with his experience, knowledge and vision is the perfect person to lead the team in the coming years.”

Hammon was likewise enthusiastic about his promotion, remarking: “I’m truly honoured to take on the position of Chief Executive Officer at Relax Gaming.

“As a company, we’ve continued to grow from strength to strength over the last few years and we represent a world-class offering across all verticals.

“Of course, a company is only as strong as the people who embody its mission, and I’m blessed to have a team who are so passionate about what they do and want to see Relax taken to the next level.”

In the past 12 months, Relax Gaming has entered North America, gaining a supplier licence in Ontario’s newly regulated iGaming market. The company also entered Italy and Spain with PokerStars and Entain respectively.