Founded in 2017, Montreal-based Hivestack powers the buy and sell-side of programmable digital out-of-home (DOOH) advertising, operating in over 25 countries worldwide.

This new partnership will allow Axes to access the Hivestack supply-side platform. By connecting this platform to the Axes omnichannel demand-side platform, the company will be able to broadcast high-quality, programmable DOOH cross-channel media to over 25,000 Axes DOOH screens globally.

Additionally, the partnership will allow Axes to deliver content to applications in the Axes app store.

Axes President and CEO Earle G. Hall said: "We are very excited about the value-add to our clients. Hivestack has built a supply-side platform that offers tremendous real-time value, content, data, and statistics. The Hivestack content platform will add value to our clients and their customer journeys."

Hivestack COO Bruno Guerrero said: "Axes is a global technology leader in the land-based casino segment. Their cloud-based platform offers many revenue-generating opportunities, and we are excited to penetrate this new market segment with Axes.

“The Hivestack expertise, technology, and data will fuel this partnership so that Axes can create extraordinary value for its clients, and we are proud to have created this exciting partnership."

Axes provide cashless solutions and AI to governments and casinos in over 40 countries across the globe. The company offers cashless solutions and AI to governments and casinos, with a fully integrated media department that delivers interactive DOOH experiences, including advertising, information and clickable content.