NEWS
19 September 2012
Betfair build on Playtech deal
By Gambling Insider
ne operators Betfair have extended their relationship with providers Playtech.

As well as renewing their casino contract, the firms have reached an agreement to launch a bingo offering, while Betfair customers will also be given access to Playtech’s poker networks.

The deal will allow Betfair to offer ring-fenced poker products as and when required, with the firms set to work together on a fully licensed local poker solution in Spain during the current financial year, with a similar offering planned for Italy soon after the launch of a licensed betting exchange in the country.

Betfair group operations director Ian Chuter said: “This deal allows us to offer a compliant poker solution in markets where historically we have not been able to and the wider agreement is further evidence of how serious we are in providing our customers with a high quality one-stop shop for all their betting needs.”

Rafi Ashkenazi, chief operating officer of Playtech, added: “The agreement is a testament to Playtech’s ability to offer a full suite of market leading online products and we look forward to continuing to work with Betfair.”