Its content packages are designed to inform, entertain and prompt betting engagement across pre-match and in-play markets for each World Cup game.  

PABS’ latest release adds to its existing portfolio of editorial content for both domestic (UK) and international markets, and will be available in three core packages: Go, Pro and Ultimate. 

Editorial packages will include images by Alamy and live matchday data via the PA Betting Services Football API. 

Furthermore, PABS’ Pro and Ultimate packages will offer content in collaboration with EngageCraft. This partnership will utilise the Touch platform to create visual engagements and encourage increased user interaction, according to PABS. 

PABS hopes Pro and Ultimate packages will help it generate organic growth through increased dwell time on social media and by capturing user data for analytical insight. 

PABS Director Eugene Delaney said: "As part of our content investment, we are delighted to be offering a product to support this year’s World Cup in Qatar.  

“The PABS content creators have delivered a range of packages tailored to suit the needs of our customer's target audiences. The aim was to drive consumer engagement and interaction, and we’re confident of achieving that.” 

Recently, PABS broadened its existing partnership with bet365 to supply the operator with new international football data.  

The deal gives bet365 more bet-creating opportunities, enhancing the operator’s offering to customers. PABS and bet365 have been partners for over 20 years.

World Cup betting hubs are discussed further by Rob Black, B2B Sales Director of Spotlight Sports Group, in our latest edition of Trafficology.