The launch comes as the final stage in theScore Bet’s strategy to bring its sportsbook tech in-house, something that Penn National Gaming CEO, Jay Snowden, is proud of – saying at the launch of the new product: “The completion of theScore Bet’s technology stack is a milestone accomplishment that significantly strengthens our online betting capabilities, mobile product offerings and overall integrated media and betting ecosystem.”

He then added: “This vertically integrated platform will increase our ability to engage and retain customers, drive more flexible pricing, provide valuable savings on third-party platform costs, and allow us to deliver the most personalised product experience in the market.

"We’re thrilled to have this technology deployed in Ontario and are diligently working toward migrating the Barstool Sportsbook in the US to the platform in Q3 2023, after which we will begin to realise the full benefits of our in-house, custom-designed technology.”

With everything now under one roof, theScore Bet now has a vertically integrated in-house infrastructure, with its own player account management system, custom-built promotion engine and new risk trading platform.

Something it says gives it an ‘enhanced mobile product offering in Ontario, greater personalisation, betting and media integration,’ while claiming it ‘allows it to more creatively and efficiently serve its users.’

Speaking of theScore Bet’s newfound independence, CEO of theScore Bet, John Levy, said: “From the outset, achieving technology independence has been a core priority of ours and I could not be prouder of the incredible team who built this state-of-the-art platform from the ground up.”