The partnership between the two companies in Colombia started a year ago, when Betsson acquired colbet.co, at which point it agreed to move everything to GiG’s player account management system.

Managing Director of Sportnco Gaming, Hervé Schlosser, said of the new deal: “We are delighted to formally announce the agreement with Betsson in Colombia, which underlines the strong geographical footprint we are establishing in LATAM."

He added: “Both the growing demand of our solutions and our reputation, particularly alongside tier 1 operators Betsson, is a great source of pride for our group and we are full of expectation for the future.”

The agreement is GiG’s third in Colombia, as the gaming company has begun to take a strong foothold in the country, as well as the region – with the LatAm market becoming a place GiG has an ever-increasing knowledge of.

Andrea Rossi, Commercial Director Southern Europe and LaAam at Betsson Group commented on the announcement, saying: “As part of our rebranding in Colombia, we migrated to GiG’s platform which we are using in some of our other markets.”

Rossi further added: “We chose GiG as we believe that they are the best partners with whom we can keep growing in the market of Colombia. We know the platform, its capabilities and we have a very good relationship with the team and this latest partnership solidifies that connection.”