The multi-year deal will give Caesars access to the Grizzlies' official merchandise and logos, as well as offering game-day promotions, with a Caesars Sportsbook Lounge being unveiled as a permanent fixture in the main plaza of FedExForum – the home of the Memphis Grizzlies.

At the announcement of the new sponsorship deal with the Grizzlies, Chris Holdren, Co-President of Caesars Digital, said: “The Memphis Grizzlies are an exciting young NBA team and it’s great to announce this partnership ahead of what should be a special season for the franchise.

“Tennessee is an important state for us, filled with passionate sports fans.

"We embrace the chance to strengthen our connection in the Memphis area through the legacy of our nearby resort, Horseshoe Tunica. This collaboration allows us to engage more sports fans while bringing them experiences they can’t get anywhere else.”

While Memphis Grizzlies President, Jason Wexler, conveyed his excitement, saying: “We are thrilled to partner with Caesars Sportsbook, one of the biggest names in sports and entertainment.

“The alignment of Caesars Sportsbook with Grind City Media digital shows, content, and features will enhance our continued development and execution of best-in-class content for all sports fans to enjoy.

"We also look forward to the opportunity to welcome our fans to FedExForum to visit the newly rebranded Caesars Sportsbook Lounge to watch their favourite sports programming or for hosting a private event.”