Through their deal, Digitain will provide its sportsbook platform to Pin-Up.kz, specifically for bettors in the Asian country’s market.

This latest agreement will see them expand their partnership, and in doing so, bring Digitain’s platform to further players in the CIS region.

Simon Westbury, Chief Business Officer at Digitain, was enthusiastic about extending Digitain’s footprint. He commented: “This is an extremely exciting opportunity for us, as we extend our geographical footprint into further regulated markets.

“Pin-Up.kz is a great partner and their customers in Kazakhstan will be delighted to experience our award-winning, regulated, sportsbook.”

Westbury continued: “With opportunities on 15,000 different leagues and over 90,000 live events supplied each month, the players are assured of an exceptional betting experience.

“Everyone at Digitain is looking forward to developing a very long and beneficial partnership with Pin-Up.kz.”

In other news, Digitain recently signed football legend Luís Figo as a brand ambassador, who sat down with Gambling Insider for an exclusive interview. Figo spoke to us about everything from football to gambling.

Digitain also appointed Peter Nolan to lead a new research and development team in June, naming him R&D Director, and in addition, appointed a new Commercial Director for Live Casino, Jason Marcelino, in March.