The game, built in partnership with Plan A Technologies, is scheduled to debut during National Hispanic Heritage Month. It is designed as a hybrid of Loteria and Keno, and will be available to play on iOS and Android platforms.

Fifth Street Gaming (FSG), JefeBet’s parent company, is a full-service hospitality and casino management company, which has catered to the Latino market for over 15 years. Its casino properties the Silver Nugget and the Lucky Club are the only two US properties to operate Loteria on-site.

“The Latino and Hispanic communities in the USA have been drastically underserved for decades, particularly so with gambling, entertainment, and media products,” said FSG Digital CEO Seth Schorr. “This is why we’ve created JefeBet as the premier gambling and entertainment platform for tens of millions of people that identify as Latino or Hispanic in the USA.

“The launch of the Loteria game is the first of many announcements and initiatives aimed at expanding our footprint beyond Las Vegas, in an effort to provide real value and authentically developed products to an expanding mainstream audience.”

Loteria is often referred to as Mexican bingo, and is a game of chance whereby illustrated cards replace numbered balls.

“We’re really excited to be working with JefeBet on putting this game together,” said Plan A Technologies Chairman Aron Ezra. “It’s going to be a fun, fast loteria experience that will get better and better over time as we keep adding features and new play mechanics. 

“We’re grateful to our partners at JefeBet for their vision in bringing this experience to life and providing a modern way to experience this classic game.”