Under the terms of the deal, Duelbits branding will be displayed on pitch-side LED boards at Aston Villa’s home ground, Villa Park, during domestic games for the 2022/23 season.
Aston Villa CCO Nicola Ibbetson said: “We are pleased to welcome Duelbits to our family of partners.
“It was clear from our first conversations that their ambition to challenge and to grow matches our own. We look forward to working together this season.”
Founded in 2020, Duelbits provides odds on over 50 sports, as well as a range of online casino games with integrated cryptocurrency payment methods.
Duelbits CMO Marco Pinnisi said: “We felt it was the right time to give the brand the visibility it deserved and we couldn’t see a better way than sponsoring one of the most well-known Premier League clubs. This partnership underlines Duelbits’ desire to work with the most prestigious sports brands.
“Whilst we are a young brand, we wanted to be associated with a historical club, creating a great mixture between heritage and new generation sportsbook.
“We are extremely excited and honoured to support such a legendary club, and we are sure this great mixture will be particularly engaging for our users and Aston Villa fans.”
Aston Villa faced a shaky start to the season after a defeat to Bournemouth, leaving manager Steven Gerrard’s future in doubt.