Furthermore, iGA is projected to beat its year two turnover target of £500,000 ($604,000) after securing several contracts across the industry.

Started in 2020 by Chris O’Rourke, Richard Paget and Chris Sutherland in Stockton-on-Tees, the newly named iGA has signed multiple deals over the last few months to provide its SEO, Paid Search, Social Media Marketing, Affiliate Marketing and Content Writing services to clients.

On iGA’s name change and success, Founder Chris O’Rourke said: “Our initial plan was to build an affiliate network for the iGaming sector to promote casinos and bookmakers, but market forces saw us attract a number of businesses for consultancy as well.

"When we started going down that route the fact we were called Affili8 was very confusing for potential customers as they were not expecting us to be pitching SEO and other services."

Commenting further, O’Rourke said: “iGaming Agency as a trading name is a ‘does what it says on the tin’ brand name that establishes our primary areas of expertise. We are now operating in 16 countries and are delighted that our hard work and commitment has paid off in such a short timeframe.”

Though the change of title is a move considered necessary by the UK start-up, it remains to be seen whether iGaming Agency is a source of more or less confusion in the UK market.