The company claims this pilot period will allow it to test its services, optimising gaming and betting experience before releasing it in wider markets. 

Dazn says it has launched its new betting arm as part of its commitment to enhancing interactive experiences for fans.  

Other markets where the operator plans to launch include European markets such as Spain, and Ontario in North America.  

Furthermore, the operator believes its new betting service can offer fans a more recreational, sociable and relevant sports betting experience than they would otherwise experience.  

Dazn’s pilot period will also serve as a data-gathering exercise, helping the operator learn how its global subscribers like to interact with its latest betting and gaming offering.  

Dazn Bet CEO Mark Kemp said: “The initial launch of Dazn Bet is the start of an exciting journey across media and sports betting and further delivers on commitments we have made to revitalise sports viewing for fans.  

“We are on a mission to create a richer entertainment product that over time is integrated into Dazn’s daily destination sports business, where possible. While this market entry will be a learning phase, our goal is to provide sports fans with a fantastic recreational sports betting product for Dazn’s global sports fans community. It is a journey and we begin it now.” 

Dazn is a live sports streaming service available in over 200 regulated markets. Alongside its introduction of Dazn Bet, the company plans to offer written and radio sports content, while offering NFTs, tickets and merchandise.