The “one-of-a-kind” chef and restaurateur is an Emmy Award-winning television host and New York Times bestselling author.

Speaking of Fieri, Pollard Banknote said: “He is globally adored for his love of food and his deep appreciation for the hardworking people in the restaurant industry, and, in 2019, the dynamic TV show host received a coveted star on the celebrated Hollywood Walk of Fame. 

“Additionally, Guy and his team at Knuckle Sandwich, LLC have created a thriving food and beverage empire. His most recent creation is Flavortown Kitchen, a 175-location delivery-only restaurant brand which offers Guy’s real-deal flavours to complement his 80+ scratch kitchen restaurant concepts worldwide.”

Fieri made his first-ever half-time commercial appearance during Super Bowl LVI in February 2022, which had an estimated audience of over 208 million viewers.

Pollard Banknote noted that his brand - which prioritises food, fun, and philanthropy - provides an excellent fit with the lottery industry, particularly instant tickets.

“Pollard Banknote strives to deliver entertaining, exciting, and diverse brands to our lottery clients, and we are confident that the endless possibilities presented by Guy Fieri instant tickets, in terms of both art design and prizing, will be well received,” said Pollard Banknote Vice President, Sales & Marketing Brad Thompson.

“Guy Fieri’s instantly recognisable persona, coupled with his extensive philanthropic endeavours, align well with lotteries looking to launch dynamic new instant tickets that will boost returns to good causes.”