The website, which GiG called a “new casino concept,” will utilise the latter’s platform to operate across international and emerging markets.

To do so, Luckiest is currently seeking a licence from the Alderney Gambling Control Commission (AGCC), a regulator based in Britain’s Channel Islands.

Once approved, the domain – Luckiest.com – will be used to host an online casino website for the first time, said GiG.

“Choosing the right platform for this project was our number one priority. From our first conversations, GiG really bought into our vision for an exciting, personalised player experience,” said Sam Johnson, Luckiest.com CEO.

“Coupled with the various tools and features offered by GiG, we have confidence that we can build a truly unique offering.” 

Despite Luckiest.com’s status as a relative newcomer to the iGaming industry, GiG believes it holds significant potential.

As a result, their agreement will last for an initial period of four years, with an opportunity for future renewal.

“I am happy to enter into this partnership with Luckiest.com. Armed with a strong domain and a plan to define that brand across the .com markets, coupled with the powerful GiG PAM, we believe we have an exceptional opportunity on our hands,” said Richard Brown, GiG’s CEO.

“We share our values around personalisation, customer experience and the importance of traffic when building a casino brand from the ground up.

“We look forward to working closely with the team to maximise potential through a successful launch.”