This includes every pitch and at-bat of all MLB games, and every play and drive of all NFL and College Football games.

“We are thrilled to announce the launch of the Betr app today,” said Betr Founder & CEO Joey Levy. “We view this free-to-play experience as a registration and onboarding platform to begin acquiring users mixed with an interactive tutorial for the future of sports betting. 

“While this is very much an initial version that will get considerably betr over time, we believe the experience released today provides a glimpse into the future of sports betting in the US – an instant gratification focus to betting delivered in a simple, intuitive user experience that anyone can enjoy, even if they have not bet on sports before.”

The app is initially available nationwide as a free-to-play experience, but will soon be available in select states for real money betting as Betr obtains licences and regulatory approval throughout the US.

In the free-to-play experience, users can wager coins which can be redeemed for real prizes.

Betr Head of Product Alex Ursa commented: “The future of the sports betting industry is finally here. What we launched today is not a sportsbook – this is something new, different, and interesting – which is what this industry needs, given every other operator in the space is essentially offering the same commoditised legacy sportsbook product. 

“Betr is also the first betting app where someone who has never bet on sports before can dive right in and enjoy the experience with no learning curve and we are excited to finally be able to share it with the world.”