In the role, he will aim to continue expanding the business and leverage its position as Africa’s digitalisation specialist.

The company’s future goals include doubling its revenue within the first half of 2023 and signing new commercial partnerships.

Moobifun will focus on enhancing its suite of gaming technology tools and rolling out further localised payment solutions.

Falcon will also be working on the implementation of a new flexible organisation framework meant to improve the company’s ability to address new markets and territories. This framework will also provide scope to work with new techs like AI prediction tools to optimise marketing and retention strategies.

Falcon said: "I’m honoured to join Moobifun as CEO and cannot wait to get working on elevating the company to even greater heights. Moobifun has rightly earned a stellar reputation thanks to its unrivalled localised knowledge of the African gaming space. An ability to anticipate and meet the needs of gaming, telecom operators and regulators have been achieved through its proprietary technological services. 

"Company focus will revolve on asserting leadership by developing our activities in new territories, while simultaneously delivering highly responsible gaming experiences. We’ll achieve this for players, customers, and partners by utilising automated and intelligent monitoring tools, from the game to payments, to acquisition and loyalty marketing."

Moobifun Co-founder Santiago Mosquera commented on Falcon’s new role: “Jérôme-O Falcon has a wealth of experience from his ante and post-regulation career in mature markets, as well as his achievements with premium gaming operators like Unibet, Ladbrokes and Stars Group.”