Gained from the lottery of the Government of the City of Buenos Aires (LOTBA), the registration grants the NeoGames subsidiary access to “Argentina’s most dynamic city within the online sector”, a statement from Pariplay read.

The company added that Buenos Aires has a population of three million and a strong gambling heritage, making it a market of great potential. Pariplay is now offering operators in the city a wide portfolio of Tier-1 and localised content through its Fusion aggregation platform.

“The Autonomous City of Buenos Aires has a rich heritage in the industry, and it is very satisfying to have gained our first supplier licence in Argentina,” said Pariplay Managing Director Adrian Bailey.

“LatAm is a region of major focus for us, and this city in particular has great potential. We look forward to working with operators to provide players with the widest range of content available on the market, including games with special local appeal.”

The approval from the City of Buenos Aires comes as the company continues to expand across Latin America, with the group already present in the markets of Mexico and Colombia.

Pariplay Director for Latin America and the Caribbean Jorge L Morales commented: “Buenos Aires is one of the most dynamic cities in the whole of the Latin American region when it comes to the online gambling sector.

“This is a huge milestone for us in the region, and we look forward to forming new partnerships with local companies and being part of the success of this new regulated market.”