Airing Monday through Friday live from Los Angeles at 11am ET, the hour-long show will welcome guests from across sports and entertainment, and will provide NFL game and fantasy breakdowns. It will be available on YouTube and other social media platforms.

Former professional basketball player and television analyst Charles Barkley, Super Bowl winning head coach Sean Payton, Super Bowl Champion Eric Weddle, Darius Butler and FanDuel partner Dr. Disrespect are all on the guest roster.

“I love an adventure and couldn’t be more excited to be a part of a team that’s leading the way into the future of sports,” said Adams. “Breaking news. Good vibes. You. Me. Guests! Let’s go already!”

FanDuel Chief Commercial Officer Mike Raffensperger commented: “Kay has a certain electric energy about her and her approachable presence creates an authentic connection with her fans that is rooted in trust.

“We think that makes her a unique personality in sports media and we’re beyond excited for her to bring that magic to the set of ‘Up and Adams’ and showcase her signature flair to FanDuel TV audiences.”

Flutter Entertainment-owned FanDuel Group confirmed the launch of its FanDuel TV service last month. It includes a broadly distributed linear cable television network as well as its over-the-top platform (OTT), FanDuel+.

The two services are set to become the first linear/digital network dedicated to sports betting content.