NEWS
15 September 2022
Nuvei enters into partnership with Kindred Group
By Peter Lynch

The payments company will enable Kindred players across Europe to deposit and request payouts via its payment acceptance, acquiring services, instant payout and smart routing technology.

Nuvei noted that its platform features, including partial approvals and one-click deposits for returning players, will aim to boost player conversion and accelerate Kindred’s revenue growth through payments.

“Maximising player conversion in our cashier, including via best-in-class card acceptance rates, is critical to our growth ambitions,” said Kindred Group Director Payment Solutions Mickael Marceau.

“Nuvei has an excellent reputation in iGaming and a proven track record of delivering a seamless and secure payment experience in countries all over the globe. This made it an easy decision to partner in many of our key markets.

“We are looking forward to extending this partnership further as we continue to improve our player experience for all of our brands internationally.”

Sports betting, bingo and online casino operator Kindred operates many iGaming brands in Europe, such as Unibet, Maria Casino, 32Red, and Bingo.com.

Nuvei President Yuval Ziv commented: “Offering iGaming operators optimised conversion rates to accelerate growth and maximise revenues, as well as unparalleled experiences for players, is how Nuvei has developed its reputation as the leading payments partner in the iGaming industry. 

“Kindred operates some of the most recognisable brands in European iGaming so we’re proud to be supporting its growth across Europe.”