The company has launched its online gaming offering at betsson.mx for the locally regulated market in the country.

Betsson is offering online casino, live casino, and localised sports betting under its flagship brand. The operator noted that the ways of betting, which include money line, parley, and teaser bets, are all popular in Mexico.

“We are overjoyed to have launched in Mexico, the second biggest gaming market in Latin America,” said Andrea Rossi, Commercial Director for Latin America at Betsson Group.

“We will be using our experience in the online gaming industry and with this we are certain that we will attain our vision of offering engaging products as well as providing the best customer experience in the industry, now also to our Mexican customers.”

The operator launched in the country earlier this month on a trial basis, and will now be increasing its commercial activities in Mexico in time for larger tournaments coming later this year.

The Mexican market operations will be run by the group’s Latin American hub, which was established in 2021 in Colombia.

Jesper Svensson, CEO of Betsson Operations, commented: “We continue to deliver on our geographically diversified growth strategy and see great potential ahead in the Latin American markets in general and in Mexico in particular, given the size of its economy and population.

“I am particularly excited about the upcoming football World Cup during the seasonally very busy fourth quarter and am confident that Mexican customers will enjoy Betsson’s market-leading product offering.”