In a break from horse and greyhound racing, XB Net’s bread and butter, the provider will now enter the world of jai alai, a game akin to squash – albeit faster and more dangerous.

To this end, Magic City will capitalise on XB Net’s know how to offer live streaming, alongside pricing and data, for pari-mutuel jai alai games worldwide.

Like horseracing, the provider said jai alai is a sport “made for betting” and fits in “organically” with XB Net’s existing stable of racing products.

“Considering the relatable and transferable success of tennis as a betting product, and the breakthrough appeal of table tennis during the pandemic, it was high time that jai alai was as well-served by recent gains in live data and automation,” remarked Simon Fraser, XB Net’s Senior VP of International.

This latest development will see the World Jai Alai League, a governing body for professional and amateur games, work alongside XB Net and Magic City to raise the sport’s profile and drive fan engagement.

Scott Savin, Magic City’s COO, said: “We’re thrilled to sign this breakthrough deal with XB Net on a sport that has been largely overlooked for its international appeal and flexible benefits for retention.

“Magic City unveiled its innovative take on the sport of jai alai by taking the best features of the ‘World’s Fastest Game,’ combining them with a state-of-the-art jai alai court and marrying these aspects to the skillsets of University of Miami athletes.”