The aptly named PropFutures is designed for player prop and interval-based markets, supported by “key insights to drive user betting activity.”

It leverages SportingRisk’s database, predictive modelling and trading operation to accomplish this. Operators can use the product via an API or as a managed trading solution.

“PropFutures has evolved from our unrivalled position of being able to provide expert predictive modelling and market pricing from one source,” said Henry Newman, SportingRisk’s CEO.

Ultimately, PropFutures is designed to maximise the margin and minimise the risk for operators, all while improving their efficiency.

Pricing is overseen by a trading team and is driven by derivatives that react to team line-ups and in-play events. A risk management infrastructure comes built in, offering clients an overview of their operations, or as SportingRisk said, “full visibility.”

PropFutures is, according to SportingRisk, currently the only product of its kind “offering pricing and insights from only one source.” As a result, Newman claims integration should be “seamless.”

He said: “The combination of player prop pricing and data insights delivered by PropFutures provides operators with the power to generate truly engaging betting experiences.

“PropFutures is currently the only product of its kind offering pricing and insights from only one source, making integration for the client as seamless and flexible as it could possibly be.”

SportingRisk provides price feeds to gaming and media companies. Its heritage lies in “the expertise of a betting syndicate run by the founding partners.”