The partnership will enhance sports betting news coverage and analysis for Sportradar’s clients, covering a wide range of sports, including football, soccer, basketball, golf, college sports, tennis and baseball.

The aim of the pair is to ‘unlock incremental revenue streams from the massive sports gaming audience.’

Jason Sukhraj, GM of Syndication for SportsGrid, said of the new deal: "The SportsGrid video content is immediately available for publisher websites and mobile applications. With the kickoff of the college and NFL regular seasons, SportsGrid's talent and analysts are uniquely qualified to provide publishers with unrivaled sports betting intelligence and insights."

Meanwhile, Mike Smith, Head of ads, US Sportradar, added: "The integration of SportGrid's video and editorial content with our data visualisation tools creates an enhanced offering that is not only unique, but also turnkey.

“This partnership will benefit our clients by providing timely, interesting, and engaging content that will resonate with fans and bettors, alike, while simultaneously allowing publishers to further monetize their audience."

Earlier this summer, Sportradar launched its new all-in-one sportsbook, Orako.

In a statement, the company said of the new sportsbook: “With the Orako solution, operators choose how they build out their sportsbook and tailor their content in line with the interests and preferences of their customer base. 

“In addition, Orako delivers unrivalled reliability and is capable of handling large numbers of bets at any one time.”

The supplier features exclusively in our upcoming Sports Betting Focus magazine, discussing its Orako solution.