Shea previously held the role of VP of Sportsbook Operation and VIP Marketing at DraftKings, and played a critical role in the operator's growth following the overturning of PASPA (Professional and Amateur Sports Protection Act).

DraftKings is now the industry's seventh-biggest company according to market capitalisation.

Shea's new role will make her responsible for managing all B2B marketing activities at Strive, and all internal and external communication practices; she will also be leading the Managed Services function.

Shea will be working between Las Vegas, Nevada and Vancouver, Canada. Strive Gaming is the first platform business that was specifically set up to meet the multi-state requirements of gambling operators across North America.

Max Meltzer, Strive Gaming CEO, said: “Appointing Jamie to our C-level is another milestone moment for Strive Gaming, as we build on our reputation for being the number one B2B player platform in North America.

“Jamie’s extensive experience at DraftKings and unparalleled knowledge working for casino operators such as Caesars means very few people have the same combined deep level of knowledge of acquisition, retention, cross-sell across different channels as it relates to physical on-premise and digital sportsbook and casino players throughout the US.

“Jamie understands platforms, technology, and people and is a joy to work with which is why we all look forward to working with Jamie.”

Shea added: “Following DraftKings, of whom I had a great time at driving sportsbook revenues, there were many opportunities but nothing is more exciting for me personally than joining Strive Gaming."

“There are lots of companies vying for media, investor, and customer attention but when you’ve been part of major US operations, it becomes really easy to identify the businesses that truly have great technology.

"I feel I can bring so much to the journey and help Strive to communicate even more succinctly why operators should be choosing to partner with us. All while helping drive efficiencies internally through our managed services team.”