The casino will be known as the Ojos Locos Sports Cantina y Casino at Hotel Jefe following the rebrand, and the renovation of the building officially broke ground during a recent ceremony attended by Fifth Street Gaming CEO Seth Schorr.

Schorr commented on the new project: “It’s estimated that 28% of the state of Nevada and 18.7% of the United States identify as Latino. This one-of-a-kind property will be the first time a company has opened a space for this massive, yet underserved population.”

Meanwhile, Rich Hicks, Ojos Locos CEO, added: “Bringing our services to this new property and combining forces with JefeBet is an extension of what we formed our business foundation on.

“The concept of Ojos Locos was built around catering to the Latino community by bringing a comfortable, laid-back sports cantina where you can sit back and relax, watch your favorite team play, party with friends, dine with family and enjoy outgoing and friendly service by one of our chicas coquetas y bonitas. We can’t wait to get to work.”

The new casino hopes to be operational by the end of the year. And Mayor of North Las Vegas, John Jay Lee, believes the refreshed casino will be a good addition to the community, saying: “With 44% of our city’s population identifying as Latino, we’re thrilled to see an already established business providing entertainment created with such a large portion of our residents in mind.

"We anticipate the JefeBet Casino and Hotel to be a wonderful addition to our community.”