The company also has agreements with Leicester City, Aston Villa and Chelsea FC in place – which Aston Villa recently extended by a further season.

Evgen Belousov, Deputy CEO at Parimatch Tech, said of the four teams it will partner with this season: “Each partnership within the Premier League, one of the strongest and most popular football leagues in the world, boosts our expansion into global sports and gives a powerful reason for pride.

“The Parimatch brand is currently an official partner of the significant share of EPL clubs and they all share our values and aspirations for reaching new heights. We are honoured by this fact and excited about all the activities that the Parimatch brand will implement with our partners during the upcoming season.”

Meanwhile, Dale Aitchison, Head of Commercial at Newcastle, added: “We are growing our partnership portfolio across new areas and markets and we are delighted to work with those who are so passionate about our common values and look forward to working with Parimatch throughout the season.”

The English Premier League is the richest football league in the world and attracts any number of sponsorship deals from across the globe. Parimatch’s agreements with both Aston Villa and Newcastle focus on media rights, while its deals with Leicester and Chelsea focuses on areas such as: offline and digital rights, tickets and hospitality, club products, exclusive access to club assets and other subsets, according to Parimatch.

Parent company Parimatch Tech will appear in Gambling Insider's upcoming Sports Betting Focus magazine, with an in-depth interview on working in wartorn Ukraine, as well as its B2B division.