The launch marks the first time MaximBet will feature its sports betting service and user experience technology developed in partnership with Kambi Group and White Hat Gaming.

MaximBet Founder and CEO Daniel Graetzer commented: “We’re unwavering in our commitment to bring sports fans the greatest sports betting experience in the world, and that starts with premium content and a world-class betting environment.

“We will move quickly to bring our unique value proposition to players throughout the country. To begin now just as the NFL season is revving up and with NHL, NBA and college basketball action right around the corner, we couldn't be more excited about our future.”

According to the group, the rollout in Indiana begins the journey for expansion in many additional US markets, such as Iowa, New Jersey, Pennsylvania and Ohio, and in the Canadian province of Ontario.

Kambi CEO and Co-Founder Kristian Nylén commented: “We are thrilled to go live with MaximBet as they seek to become a leading sports betting brand and deliver an engaging experience to their players.

“Their customer-first mentality makes their debut launch in Indiana an exciting opportunity for both parties as well as bettors in the midwestern state.”

Through the agreement, MaximBet will leverage Kambi’s betting solutions, together with its compliance, risk management and sports integrity expertise. And through White Hat Gaming, MaximBet gains a full-service online gaming platform and PAM solution.

“White Hat Gaming and MaximBet have had a shared vision of delivering a best-in-class gaming experience for its users since the very beginning of our relationship,” said White Hat Gaming CEO Phil Gelvan.

“Our ability to help manage the PAM technology will enable MaximBet to continue focusing on their aggressive growth plans over the next year.”