Previously, the loss limit had been set at €20,000 for all online customers with the operator, the first international gaming company to introduce any kind of loss limit; however, now younger audiences are subject to safer restrictions.

Jenna Ekström, Responsible Gaming Manager for Paf, commented on the move: “We need to take a stronger grip and minimise the risks for our young customers. Therefore, this is a good measure that strengthens our take on responsible gaming.

“The facts and research about gambling problems that we have seen point out that young people are a more vulnerable group. On the one hand, young people have a tendency to take more risks, and on the other hand, they don’t have the same financial possibilities to play monetary games.”

The new loss limit has already gone live for all younger customers, which includes all sites owned by Paf and is implemented across all gaming categories.

Although, 18-24-year-olds are unlikely to be spending huge sums of money online, meaning Paf arguably knows it is not risking significant business with the move, while gaining positive coverage for the change. 

Daniela Johansson, Deputy CEO and Chief Responsibility Officer, added: “We are convinced that mandatory loss limits are among the most decisive and responsible actions a gaming company can take.

“A customer with gambling problems most likely does not have the same ability to control his gambling and set his own limits, which is why we need mandatory loss limits in the gambling industry.”

The limit can be set to an even lower level than the maximum of €10,000 by any player that wishes to do so.