Zuckerberg brings 15 years of industry experience to his new role, having worked with Aspire Global, Ladbrokes and 888 Holdings in the past.

Soft2Bet has stated that Zuckerberg will ‘play a critical role in supporting and developing the company’s many cutting-edge casino and sports betting products,' while also expecting him to ‘press ahead with the group’s innovative strength on the market for online casino solutions.’

On his new role, Zuckerberg said: “I’m thrilled to join Soft2Bet’s product team and to help the company continue to grow by using my experience to build up its brands to be the best in the industry.”

Meanwhile, Uri Poliavich, CEO of Soft2Bet, commented on his appointment: “Yoel Zuckerberg’s appointment reflects both his experience and knowledge of the business. His role will centre on tackling these ongoing developments in product to ensure Soft2Bet maintains and continues to build on its position as one of the top players in the market.”

In recent weeks, Soft2Bet also announced that it had signed a new partnership agreement with Stakelogic, which will see Soft2Bet integrate Stakelogic’s catalogue of slots and live casino products into its system.

Soft2Bet Director of Gaming Daniel Mitton said of the deal: “Stakelogic is widely recognised and respected in the industry due to its exciting product offering, while its new live casino range delivered through Stakelogic Live is truly breathtaking. We can’t wait to see where this partnership goes as both our companies continue to expand in regulated markets.”