The decision to join the IBIA means that Sporttrade is now a member of an association that boasts its members are responsible for $137bn in the global betting handle per year, as well as 50% of all regulated commercial online betting activity.

Alex Kane, Founder and CEO of Sporttrade, said after joining the IBIA: “We are proud to be an IBIA member as it cements our mission of elevating the sports betting industry. 

“We are committed to advancing fair, transparent, and efficient open sports betting markets. Our membership in the IBIA and our utilisation of industry-leading technology, like Nasdaq’s market surveillance, is critical to achieving that promise.”

Meanwhile, Khalid Ali, CEO of IBIA, stated: “IBIA is delighted to welcome another North American operator into our association. Sporttrade extends IBIA’s integrity coverage of the US licensed market, with the association’s members already accounting for around 70% of all regulated online revenue.

“The inclusion of new entries into the US sports betting landscape, such as Sporttrade, marries well with our existing membership, providing a diverse and wide-ranging integrity protection of the burgeoning US sports betting marketplace.”

Recently, Sporttrade launched a new sports betting exchange in New Jersey – the first of its kind in the US, according to the business.

On the new launch, Kane said: "We are thrilled to be live in the state of New Jersey with the first sports trading platform.”

Ali will feature in Gambling Insider's upcoming Sports Betting Focus magazine.