Through the annual contract, Parimatch has become the only betting operator with exclusive rights to the 00Nation brand. Together the two groups will launch a series of marketing activities to “empower and grow the community”.

Ricardo Sinigaglia, Head of Americas at 00Nation, commented: “Parimatch has supported esports for many years, one of the biggest and fastest-growing industries in the world. 

“We are looking forward to this collaboration and hope it will help us to become an even larger part of the esports community, fuelling our growth and success together with the esports lovers.”

Established one year ago, 00Nation has brought together leading Brazilian CS:GO personalities such as Marcelo ‘coldzera’ David and Epitácio ‘TACO’ de Melo, along with Liverpool FC player Arthur Melo.

“We welcome 00Nation to the roster of worldwide Parimatch partners,” said Stepan Shulga, Head of Esports at Parimatch Tech. “This collaboration will help strengthen our ties with the international esports community and provide users with the best of both betting and esports worlds. 

“Parimatch and 00Nation share an incredible fighting spirit, which I am sure will become the base of many cool activities throughout the collaboration.”

Last month, Parimatch signed a new deal with Newcastle United, which became the latest Premier League football club to partner with the online operator. The company also has agreements with Leicester City, Aston Villa and Chelsea in place – which Aston Villa recently extended by a further season.