Together, they will work to support brands and advertisers maximise their returns on ad spend on their affiliate marketing with invalid traffic and ad fraud prevention.

TrafficGuard’s solution measures the engagement of the end user, their intent and propensity to convert, thus giving a transparent view of the advertising activity enabling a better return on ad spend.

The product also offers customised filters allowing advertisers to reward their affiliate partners only for the activity that is permitted by their terms and conditions.

Matt Sutton, Chief Revenue Officer (CRO) at TrafficGuard, commented: “This online gaming and gambling industry got a huge boost in the pandemic, but bad actors also joined in the fray quite actively.

“At TrafficGuard we are passionate about protecting the erosion of marketing spending and recognised that the damage done to businesses due to these malicious activities is enormous.”

He added: “With our full-funnel protection and expert product channel team, affiliate platforms like RavenTrack can deliver positive business outcomes through their customers.”

Meanwhile, Adam Rowley, Managing Director at RavenTrack, commented: “We understand the value of accurate tracking where every minute movement in each measuring metric matters.

“Our clients already reap the rewards of our fraud prevention tracking, and the partnership between RavenTrack and TrafficGuard will see our customers benefit from TrafficGuard’s premier expertise across ad networks, especially supporting customers in the global gaming and sports betting arenas, thereby helping us further our mission of ensuring the best possible performance for our customers.”