Betsala launched in 2020, and is currently focusing on local market odds and offers a unique weekly Free Bet Club.

Happyhour’s decision to invest will help accelerate the operator’s growth, while supporting its vision and roadmap to becoming a popular betting brand within the Chilean market.

As an iGaming accelerator, Happyhour will be providing investment capital into Betsala and will also be bringing its operational, product as well as tech expertise to the operator in an effort to speed up its growth.

Albert Bellavista, CEO at Betsala, commented: “We have the right management team, experience and vision to be a sports betting and gaming powerhouse in Chile. The investment from Happyhour will allow us to scale rapidly with product and operational know-how to become the sports betting brand in Latin America.”

Jaime Mainou Berriozabal, CMO at Betsala, added: “At Betsala, we understand the local market, its customers and potential for growth intimately. The alliance with Happyhour solidifies the future of the Betsala brand in Chile.”

Robin Reed, CEO at Happyhour, also commented: “At Happyhour, we invest in people and businesses that will transform the industry. Betsala is poised to become the largest online operator in Chile and we are excited to be a part of this rapid growth into the market."