The Data Broker provides real-time data points, which rid the platform of any need to upload data on a daily basis; meanwhile, a consistent stream of data supplied by GiG’s system will also help improve business performance.
Allan Petrilli, VP of Sales and Growth at Intelitics, said of the agreement: “We are very excited to further our existing integration with GiG and continue to strengthen our relationships with platforms that share the same vision of the importance of real-time data.
"We’re proud to be the first user-acquisition tracking platform to integrate the GiG Data Broker, and we’re sure it will lead to more secure and seamless integrations, as well as giving our customers fully, real-time access to all the data points they need."
Furthermore, Martin Collins, Director of Sales & Business Development at GiG, added: “With Intelitics becoming the first affiliate platform provider on our Marketplace to integrate to the GiG Data Broker, our partners can now draw leverage from the real-time data flow advantage that it offers. We’re indelibly linked to the innovation and ingenuity of our solutions, so it's a continued source of pride to be able to keep pushing new ground.”
At the time, Collins commented on that agreement: “With our industry growing from strength to strength, we’re acutely aware of the need to deliver agile and nimble technology that will allow us to stay ahead of the market."