OddsIndex is a platform where sports bettors can find odds and betting content.  

With Strive on board, OddsIndex will have access to US sports experts who will provide insights, betting tips, previews and opinion pieces covering 10 sports. 

These include MLB, NBA, NFL, NHL, college football, college basketball and the Premier League. Strive will provide daily written articles covering all of these leagues, in addition to betting guide content. 

Both Smarkets and SBK will use Strive for their digital content services in the UK.  

OddsIndex spokesperson Andrei Craciunoiu said: "We are thrilled to be bringing together many great experts to share the most important details of sports betting in an easily digestible way. 

"Sportsbooks are packed with numbers that can make little sense to rookies. We’re excited to work with Strive to deliver content on the world of sports betting in a way that everyone will find useful. 

“Strive has built a knowledgeable team and comes highly recommended for great quality content, reliability, flexibility, and a can-do attitude.” 

Strive Sponsorship Managing Director Malph Minns added: “We love working with new companies like OddsIndex, as there is always great energy, optimism, and openness to new ideas. It’s also a pleasure to work with smart people.

"We look forward to doing more work for betting companies and sports rights holders looking for quality written and audio content.”