The agreement between the player account management (PAM) platform and the provider will see the former enter into freeplay games, allowing customers to deploy a turnkey free-to-play acquisition and retention tool.

“We know from our executive team’s experience: customer acquisition and retention are the biggest challenges for operators in the North American market, and this partnership addresses this opportunity head-on,” said Strive Gaming CEO Max Meltzer.

“Chalkline’s localised and personalised live-odds freeplay sports prediction games engage fans around every sport, and focus on localisation and personalisation, which are two of the strongest features of the Strive Gaming platform.”

Strive noted that freeplay sports games educate and acclimate new players to sports betting, delivering high marketing ROI for casinos that roll out sports promotions. The group added that the integration with Chalkline will build rich behavioural data sets about players’ favourite teams and markets, and betting level.

Chalkline Sports CEO Daniel Kustelski commented: “Strive Gaming is one of the leading B2B platform businesses in the US and Canada with knowledgeable executives, an experienced team and great technology.

“Their vision aligns very well with our own, and we believe this collaboration will deliver a ton of value in North America’s rapidly growing market.”

Last month, Strive Gaming appointed Jamie Shea as its new Chief Marketing Officer. She previously served as VP of Sportsbook Operation and VIP Marketing at DraftKings, playing a crucial role in the operator’s growth following the overturning of PASPA (Professional and Amateur Sports Protection Act).