In his new role, Clark will be responsible for leading the group’s sports strategy, as well as overseeing the continual roll-out of technology-based solutions and sports content as Soft2Bet aims to achieve further growth through its brands.

Clark has previously served the role of Head of Sportsbook at William Hill for four years and he took ownership of the sportsbook campaign strategy.

Uri Poliavich, Soft2Bet CEO, commented: “We believe this appointment will further strengthen our Sports Department and expand the Group’s reach in numerous emerging markets. We are excited for Ed Clark to join the Group and are looking forward to a successful collaboration.”

Ed Clark, Head of Sportsbook, added: “I am delighted to join Soft2Bet and build on the already impressive growth of the sportsbook vertical. It’s an exciting opportunity to work with some innovative sportsbook brands in a range of different markets."

Last month, Soft2Bet announced a partnership with Stakelogic to integrate the developer’s catalogue of slots and live casino. The deal offered Soft2Bet access to a range of Stakelogic’s titles, such as Yoyo Casino and the gamified Betinia.

The supplier is also on a clear recruitment drive right now. Last week, Soft2Bet also appointed Yoel Zuckerberg as its new Chief Product Officer.

Zuckerberg said: “I’m thrilled to join Soft2Bet’s product team and to help the company continue to grow by using my experience to build up its brands to be the best in the industry.”